Use cycles and maximum period of use
Union commercial use runs in cycles (commonly 13 weeks, with 4- and 52-week options for some media on the 2025 rate sheets). Commercials also have a...
- Senior team, personal service
- SAG-AFTRA commercials signatory
The short answer
Union commercial use runs in cycles (commonly 13 weeks, with 4- and 52-week options for some media on the 2025 rate sheets). Commercials also have a maximum period of use, after which continued use requires the performer's consent and renewal at current rates; the JPC notes that renewals after MPU expiry are paid at the rates then in effect.
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Sources: 2025 Commercials Contract rate sheets, Year 2; JPC Year 2 bulletin; SAG-AFTRA Contracts Toolkit. General information, not legal advice.
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- Senior team, personal service
- SAG-AFTRA commercials signatory