Third-party SAG-AFTRA signatory for commercials
Hire union talent for your commercial, without becoming a signatory.
Coordinet is the business affairs team for ad agencies, production companies and brands. We sign on as your SAG-AFTRA signatory, estimate talent costs and run talent payroll, so your shoot stays compliant and on budget.
- Senior team, personal service
- SAG-AFTRA commercials signatory
Some past and present clients
How it works
- 1
Tell us about the spot
Cast size, media, markets and shoot date.
- 2
Get your estimate
Session, use, P&H and fees, laid out before you bid.
- 3
We sign and hire
Coordinet acts as signatory, clears cast and prepares contracts.
- 4
We pay and track
Talent payroll, residuals, holding fees and renewals.
Everything talent, handled
Why Coordinet
Senior team
You work directly with our senior team, not a ticket queue.
Major campaigns to local spots
Union commercial business affairs for major campaigns and local spots alike.
Personal service
Fast, direct answers on the tricky stuff: foreign use, recuts, travel rules, residuals.
[TESTIMONIAL 1: one or two sentences from a real client, used with permission.]
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[TESTIMONIAL 2: one or two sentences from a real client, used with permission.]
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[TESTIMONIAL 3: one or two sentences from a real client, used with permission.]
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Free: the talent paperwork checklist
46 forms, fees and deadlines from casting to residuals. See exactly what Coordinet takes off your plate.
Quick answers
What is a third-party SAG-AFTRA signatory?
A company signed to the SAG-AFTRA Commercials Contract that engages union performers for a production on behalf of a client that is not a signatory, acting as the employer of those performers.
Do I need a signatory to hire SAG-AFTRA actors for a commercial?
Yes. SAG-AFTRA requires a signatory to be attached to the project before auditions, casting and production.
Can a non-signatory ad agency work with a third-party signatory?
Generally yes, provided the third-party signatory performs the employer functions SAG-AFTRA requires. We will walk you through the current rules for your project.
Know your talent costs before you bid
Tell us about the job. We'll email your detailed estimate and signatory plan shortly.
- Senior team, personal service
- SAG-AFTRA commercials signatory